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Affiliate Program of QIAGEN

Frequently Asked Questions – FAQ

  1. What is the QIAGEN Partner Marketing Program & how does it work?
  2. The QIAGEN Partner Marketing Program is a revenue sharing program where the partner (you) drives traffic to the QIAGEN web shop in exchange for referral commissions. When a visitor to your site clicks on the partner link to our site and completes a purchase, you receive a commission based on the order value.

    Once you sign up and become accepted to our program, you can manage your publisher account through our partner management tool. You can log in at any time to find our banners and links, learn about your commissions earned and get insights to a broad variety of statistics.

  3. How do I get started?
  4. Step 1: Please click here to complete the new partner registration form.
    Step 2: We manually review all applications as fast as possible, but usually within three (3) business days. In exceptional cases, a further delay may appear. Once your application is approved, you will be granted access to our ad library where you can choose banners and text links of your taste to put on your web site.
    Step 3: Visitors to your site use our partner links to redirect to our web shop and once the transaction is validated as an approved sale we pay you the agreed commission..

  5. Who can participate?
  6. Anybody that fits our prerequisites as described in the Terms and Conditions section and we reckon him as suitable to advertise the company’s culture and corporate values. We reserve the right to decline a partner without stating any reasons.

  7. Does it cost anything to participate?
  8. No. As long as you are an active and validated partner, all you need to do is keep promoting QIAGEN and collect your commissions..

  9. What commission model does QIAGEN offer?
  10. We have decided to implement a “lifetime” commission model, meaning that the partner that initially referred a customer to us will get commissions for every future purchase done by that customer. The concept of “lifetime” model expires after two (2) years. Our goal is to achieve high partner satisfaction rates due to long-term commissions and engage you actively in promoting our products.

    Based on the monthly sales we provide the following commission rates:

    Sales per month Category Commission per sale
    1-3 PhD Student 8% of basket size
    4-6 Post-Doc 9% of basket size
    7-15 Professor 10% of basket size
    >15 Nobel Laureate 10% + a fixed bonus of $250

    Voucher platforms or professional sellers will receive a flat 5% commission on all valid sales. Lifetime commission will not be applied.

    The capped maximum commission per individual sale is set to €150.

  11. What happens in case a visitor is already registered with a different partner ID?
  12. In the unlikely case that a customer is already registered in our database with a different partner ID, commission will be awarded to the partner that brought us the customer at the first place. However, this is very uncommon. With this logic in mind: Customers that are once linked to you will not be able to get linked to other partners. You will receive commission for ‘your’ customers, no matter via which referral website ‘your’ customer completes a purchase. Direct type-ins or bookmarks that lead directly to our web shop will also be attributed to you! Also, once an initial customer is freed, you will also be able to attract customers that belonged to other partners!

  13. How does QIAGEN track sales generated by each partner?
  14. We use a third party partner tracking tool called easy-affiliate. By implementing tracking pixels on the ads you display on your website and our web shop’s confirmation page, our system is able to record impressions, clicks, leads and sales. The pixels do not collect any other information about your visitor base. You are able to keep track all of this activity within the statistics area after you log in to the system. Our software records all transactions from your site in real time, meaning that all impressions, links and sales are tracked instantly.

    You will be given a unique partner ID as well as custom-formatted links that will ensure that traffic coming from your site is tracked properly. Through your partner’s panel you are capable of checking the performance of your website. Our cookie override policy is that we attribute the sale to the last partner that brought us a buying customer, so last click always wins. We have not set a cookie override timespan. After that, every future purchase of that user will be credited to the partner that referred the buying customer at the first place.

  15. How much will I earn? How and when do I get paid?
  16. All new partners can earn commissions of up to 10% plus a fixed bonus of €250 based on their monthly sales, with cookie duration of 90 days. This means that if the user does not check out at once but returns to the web shop within that time and purchases, you would still be rewarded. We usually confirm all valid transactions at the end of each month and start the payment process.

  17. What can I earn collaborating with QIAGEN?
  18. Please note the following two exemplified scenarios to give you an idea about your potential earnings. Please not that these scenarios are given solely for illustration purposes and the actual earnings may vary.

    As “PhD Student” with a commission of 8% from the total basket:

    As “Post-Doc” with a commission of 9% from the total basket:

    Tip: The more sales you generate the higher your commission per sale will be until you reach the level “Nobel Laureate”!

  19. Will QIAGEN provide any banners or any type of promotional material?
  20. Yes. All the advertising material will be provided by us. All creatives can be found in your ‘ad library’ of your publisher account. We have a great range of banners, logos and text links you can use “as is”. In certain cases based on your individual performance results, we might be able to provide custom material that fits your exact needs.

  21. Can I create my own QIAGEN creative?
  22. You are not allowed to use your own creative and materials or alter our own without our explicit permission. If you have any specific requirements please get in touch with our team and we will do our best to help.

  23. What happens on cancelations or returns?
  24. QIAGEN has happy customers and we are very proud of our very low cancellation and return rate. Even if the customer decides to return his products or cancels his order, you still get your commission. However, we reserve the right to decline the commission, if we notice high cancelation rates from a specific partner or if any kinds of fraud methods are involved.

  25. Can I link directly to an individual product from the web shop?
  26. Unfortunately, that won’t be possible. Our ad materials found in the “ad library” are bound to a fixed link and lead to a specific landing page pre-defined by us. If you link to specific product we cannot guarantee a proper tracking and this might result into lost revenue for you. Therefore, any alterations to the image links or text links that will lead to a specific product are prohibited.

  27. How can I contact QIAGEN?
  28. Should you have any questions for further information, please contact our partner marketing team by sending us an email to

    State: September 2016

    We look forward to successfully collaborating with you!

    Kind regards,

    The QIAGEN Partner Marketing Team